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Tag: Folio

Motif Closes and Sells Business Units, Goldman Acquires Folio

Posted on May 21, 2020

Motif Investing, a fintech firm that offers brokerage and robo-advisor services, has announced that it is ceasing operations. It is another firm in the growing list of robo advisors that have done so. However, Motif’s closure is somewhat surprising, considering that it has raised $126.5 million since 2010 (according to Crunchbase) and offers a unique and wide range of services. Motif’s name reflects its strategy of offering themed portfolios. Investors could choose from portfolios created by Motif or even other users. This gave customers a selection and level of customization that other robos simply did not offer. However, like many fallen fintechs, scale and profitability did not materialize.